Questions 4 and 5: The audience and how we attracted them

Who would be the audience for your media project?

We, as a group, have decided to target 16-19 year old males, from a C1-C2 background who are individualists and some mainstreamers. This audience is quite large and gives the group some lee-way in terms of the content of our film and we aimed at this audience because those were the people which were able to comment on our ideas. Therefore, we believed we could achieve the most effective outcome if we used this target audience.

How did you attract/address your audience?

We attracted the audience by using certain features such as low level lighting and darkness, this creates an eerie feel almost always seen in the horror genre. We also used tense, creepy music to create emotion in the audience. We tried to make the victim seem relatively normal, whilst still challenging the residual ideologies of a male. This meant that the audience could relate more strongly to the victim. We also increased the pace of the editing to create a more panicked feel to certain parts of the film.

Once we had finished the actual video we posted it on a Facebook page. In general we got good comments such as:

Callum Andrew William Moore Great work- love music, lighting and how you have done the theme- If i need to think of something to improve, once or twice the picture was a bit fuzzy. In short- very good film :)

Kieren Barr Love the clip, music works well and characters are well presented.

We achieved these good comments by interacting with our audience, we found out what they would like to see in a film using things such as a mood-board. We created a mood-board and showed this to our audience via facebook. The audience liked the ideas for our genre and in general the response was good.



Isaac Jeeves you have a good layout of pictures of various different types all making there own sense of horrific ideals. the eye in the corner makes you read the writing and works well with the black writing and as the main background they all overall create a excellent horror ideas and put them across well with the shady figures and the looks they bring to horror style. they are all horrific and well used images. the only thing i could say to improve is that the red writing distracts from the images and would be better if it was black.

Callum Andrew William Moore The Lighting and dark colours are good for the theme, pictures are relevant and set the scene for a slasher. Perhaps, to improve, the house may need darker colours to as not to clash with the other colour

This gave the audience a general idea of what to expect from the video, this would also have made them more likely to see the final video as they have helped to shape it by giving suggestions for improvements. We took these suggestions on-board when creating the film to make sure that it was suited for our intended audience

I think that the movie was take in it's preferred reading, the audience seemed to react in the ways that we thought they would. I get the feeling that the audience would want to carry on watching if this was a full length film, this is from the general response to those who watch it.I also feel that the audience definitely recognized the film as its intended genre, this is because we closely followed most of the key conventions used in horror films.

I feel that I was successful in attracting my target audience, I got generally positive responses. I feel that they could relate this to other films of a similar genre such as "a nightmare on elm street" or "Halloween"