What kind of media institution might distribute your media product and why?
A cross over between two companies is what we are aiming for. The two companies that we are thinking of using are " Lionsgate" and "Twisted Pictures". The reason that we we are using Twisted pictures is because they are a well known distributor. They are associated with big, popular movies such as saw and leatherface. By choosing a company such as "Twisted Pictures" we will keep true to the films indie roots. This should push the movie to be of interest to a large distributor such as Lionsgate. Hopefully, using synergy would prove useful.
We would like to use a secondary distributor to elevate the films status. Lionsgate will provide us with this opportunity as they are very well known conglomerate and this will help advertising. They have been involved with many big films such as "Crank" and "Saw".
These companies will appeal to our target audience, semi-mainstream. Twisted pictures will be particularly enticing as they are associated with many popular films of the same genre such as "Repo!"
We are hoping to get our film into large cities such as London and Birmingham, Lionsgate will help us with this as they can use the power of synergy to effectively advertise the film.
I think that word of mouth would be very important in the films advertising, even though we are with a conglomerate film company. An example of a way that we could use word of mouth would be to allow small, free screenings. Hopefully, after seeing the movie for free people would reccomend to friends. Word of mouth is very important as most people will be more likely to listen to their friends than they are to a review.
Another great way to advertise the movie would be using the internet. This is one of the most effective forms of advertising. The reason that it is so effective is because almost everybody will see it, it is also very easy to direct it to your target audience by advertising on sites that they would regularly use. Internet advertising is also very cost effective.
I think that word of mouth would be very important in the films advertising, even though we are with a conglomerate film company. An example of a way that we could use word of mouth would be to allow small, free screenings. Hopefully, after seeing the movie for free people would reccomend to friends. Word of mouth is very important as most people will be more likely to listen to their friends than they are to a review.
Another great way to advertise the movie would be using the internet. This is one of the most effective forms of advertising. The reason that it is so effective is because almost everybody will see it, it is also very easy to direct it to your target audience by advertising on sites that they would regularly use. Internet advertising is also very cost effective.
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