Focus Group - Audience Research and Meeting Analysis

After we had created our moodboard, we got our group together to discuss and to comment on it. Admittedly, we had to rush our focus group meeting to meet the deadline, and so our meeting wasn't as smooth as we would have liked, but we did our very best with the circumstances put in front of us and analysed our group's comments as well as we could.


Our Focus Group:


Callum Moore
Isaac Jeeves
George Murphy
David Perkins
James Linsey




These were the comments they made on Facebook...

George Murphy

could you please comment on this moodboard telling me what you think is good, and what needs to be improved.

about an hour ago ·  · Comment · 

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    Isaac Jeeves you have a good layout of pictures of various different types all making there own sense of horrific ideals. the eye in the corner makes you read the writing and works well with the black writing and as the main background they all overall create a excellent horror ideas and put them across well with the shady figures and the looks they bring to horror style. they are all horrific and well used images. the only thing i could say to improve is that the red writing distracts from the images and would be better if it was black.
    

    about an hour ago · 
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    Callum Andrew William Moore The Lighting and dark colours are good for the theme, pictures are relevant and set the scene for a slasher. Perhaps, to improve, the house may need darker colours to as not to clash with the other colours
    

    about an hour ago · 

We analysed the comments carefully and decided that Callum's point about our "haunted house" idea was a valid one. No one finds a house spooky in the daytime. Therefore, the house, if there is to be one, needs to be filmed at night. We had previously planned on filming the house in the day for practical reasons, but if our audience doesn't agree with that, we have to take that on board and alter our plans.