Target Audience

We, as a group, have decided to target 16-19 year old males, from a C1-C2 background who are individualists and some mainstreamers. This audience is quite large and gives the group some lee-way in terms of the content of our film and we aimed at this audience because those were the people which were able to comment on our ideas. Therefore, we believed we could achieve the most effective outcome if we used this target audience. 

We asked the audience a number of questions as to what their interests and likes were. We then put together a moodboard using photoshop to demonstrate this:

Our target audience's overall preferences (by virtue of majority)